At B’BOX Group, we are on a mission to develop innovative and disruptive plant-based products and
technologies that change the world for the better, from natural sweeteners and preservatives, to
President and CEO Michel Rochel is a serial entrepreneur with more than 25 years of experience in
product development and manufacturing in the health and wellbeing industry. Michel founded B’BOX
Corporation in 2000.
VP Sharon Rahimi is responsible for the implementation of overall strategic goals of the company and
has had extensive experience with Fortune 500 companies and small boutique firms in consumer goods
and financial services.
B’BOX has built a multi-disciplinary team of scientists with backgrounds in biotechnology, organic
chemistry, genetics, botany, molecular biology and health sciences, along with engineers
specializing in the scale-up of bio-processes for large scale manufacturing.
About Stevia Pure Leaf
B’BOX Group has developed a proprietary, natural, process for extracting stevia from the stevia
plant that yields a pure extract with no bitter aftertaste, finally giving food and beverages
manufacturers natural stevia sweeteners that really deliver.
Our cost efficient technology - which has the potential to disrupt the $2.36bn global high intensity
sweeteners market without using methanol for extraction, or enzymatic modification - delivers
high-purity extracts that do not require dextrose, sucrose, erythritol or other bulking agents for
We know manufacturers are racing to develop natural, clean-label alternatives to sugar and other
sweeteners, while pressure is ramping up from national, state and local governments in the form of
sugar taxes and labeling changes.
At B’BOX, we believe we have finally cracked the stevia taste code, and our team of scientists has
the research, data and product samples to prove it. Our process holds the potential to create a new
generation of blockbuster consumer products, and we are ready to share the news.